LEGO Marketing Boss speaks highly of Fortnite

LEGO Exec thinks Fortnite could be the first believable Metaverse

According to Lego Ventures Head of Value Creation and Marketing Robert Lowe, Fortnite could be the first credible Metaverse. Based on his recent interview, it looks like LEGO might be interested in working with Epic Games for a Fortnite crossover in the future. The LEGO executive also claimed that Lego Ventures sees play and education as two major pillars for the company to invest the most. Fortnite is available for free on Xbox One, Nintendo Switch, PS4, PC, Mac and Mobile right now.



LEGO Marketing Boss speaks highly of Fortnite

"We see Fortnite taking quite a hit to create the first believable metaverse, where people can play, watch, share and socialize together," said Robert Lowe. “There will be others, and this idea of ​​a hybrid social platform, of a game platform, of a creative platform, is something that we are very keen on involving through investments, partnerships." Fortnite has had some of the best crossovers in gaming lately and it's likely that Epic Games will continue to innovate with the free-to-play battle royale to evolve.

"We're looking at ideas about creativity and play, but not about brickwork," Robert Lowe continued. “We believe that potentially working with and investing in companies outside of Lego could be the best way to find future digital in-game systems…rather than building backwards, which is what we have been trying to do through the passed and without success. “The concept of Metaverse is apparently something everyone in the industry is talking about and many want to become, a game that brings people together through countless avenues.




Do you hope to see Fortnite become the first believable Metaverse or should it be a different game? Let us know in the comments below!

Source: Gamesindustry.biz

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